2005- Advertising is dead the most lucrative market should be how to do-.docVIP

 PAGE \* MERGEFORMAT 13 2005: Advertising is dead the most lucrative market should be how to do? 2004, in the female market, the traditional marketing model of sudden death Seems to be overnight, once the most popular Chinese OTC, health care products and cosmetics market has been retired. Data show that women in these industries in 2004 product sales were approximately equivalent to 60 ~ 50 2000 %. those who have in detoxification, beauty, diet, blood and other major fields earn pours the enterprise, suddenly lost its way. In 2004, though ads how to fight no matter, it can not get rid of female consumers, “a heart of stone.” Soft paper newspapers, TV direct sales, star join, are used to OTC, health care products and cosmetics, a prime marketing magic, but in today , the test was accurate million ad campaign has lost its role. Advertising costs, terminal costs rising, more and more stringent government regulation in the channel increasingly thin profit, but ad feedback rate is in freefall, terminal customers deserted, monthly sales continue to decline! Traditional kind of “big advertising, chaotic shop counters, strong sales” for the typical characteristics of marketing, has many business OTC, health care products, cosmetics and medical devices business into a dead end. This marks the end of an era of marketing. Cutthroat competition forcing us to find more effective rules of survival. 04, we have used a new method to help many companies to make real money, we call it “viral marketing.” What is a “viral marketing”? In the long-term observation, we were surprised to find that a product’s marketing success and a popular production of viruses and infectious diseases are often the same. Infectious diseases and viruses are always in a group of people broke out, and then through a variety of possible way to achieve large-scale infection and cross-impact, and ultimately people nowhere to run. Viral marketing is to launch a consumer marketing as sever