2006 air-conditioning repair years of brand value.docVIP

 PAGE \* MERGEFORMAT 5 2006 air-conditioning repair years of brand value Noise in 2004, 05 thousand years, air-conditioning may be at this year’s market, hard to find but disappeared. Compared with last year, the prices of almost all major air-conditioned stores rose by 10%. Do not stir up a lot of small brands, the market some calm. Fierce price war is certainly greatly benefits consumers, but it is destroying their past perceived brand value of the intangible. Over the past by just a few events that shock the world of marketing, relying on a gimmick of selling a few noises, your side Changba my big stage debut of the brand calls the collapse of Lala, and extensive brand-style mixed together were over, history is still shining horse Today is too evolved into a pattern of effects - the strong stronger and the industry matures, so supporting the professional is also up, walk-in did not dare come to light solid two-voice of the. According to relevant statistics in 2005 showed air conditioner market inventory: The three major brands Haier, Gree, Midea air conditioner market share as high as 44.3% share of the top ten brands have already reached 75.9%. The remaining 20 of the market several brands, some people in 2006 as the second largest integrated air-conditioning industry, a decisive period of years, in our view, this will be basically settled into a brand war years, the brand repair. Air conditioner market strength may have see the end of the war phase, the initial stage of the brand in this battle decided at the winners received only a temporary victory. According to the State Council Development Research Center, Institute of Market Economy statistics show that the total demand for domestic air conditioner market growth rate continued to decline this year, will be last year’s 8% to 6%. The face of tough market conditions - high product homogeneity, the industry’s low growth, the brand suffered varying degrees of damage ... ... how to reshape the image of hig