2009 Top Ten Internet Marketing Case Study.docVIP

 PAGE \* MERGEFORMAT 20 2009 Top Ten Internet Marketing Case Study No1: Starbucks: Love flagship virtual apartment Starbucks has not been used in traditional marketing tactics, but take a creative new forms of media. The apartment Starbucks joint SNS sites try to love the virtual marketing, the Starbucks logo, made of love, the apartment “virtual signpost” advertising, SNS is the first attempt to Starbucks marketing. iPart love apartment ( as the only three places with a white female college girls dating community as the main design of the website (Female Social Networking), make every effort to help users to create a warm favorite girls dating site. Brand central idea of #8203;#8203;the key words are: fresh, happiness, warmth, love, fashion, art, pop. December 12 is the Starbucks Riverside shop held “bright star gift box” activities a special day, so beginning from December 1, Riverside Starbucks store will not only encapsulate a huge gift, the more in love made the apartment site very innovative “virtual signpost”, and also the way to the countdown, and then curiously waiting for you to go online or look at the line on December 12 Starbucks “open red day” in the end what is not willing to first the mysterious light suddenly gave out. Packs before the start, with a mysterious gift to share with the way Starbucks Love. 1. Mysterious Package: online activities with activities under the concept of a line, give users a mysterious gift, which will appear in the users house, virtual and physical mystery packs Riverside Starbucks shop in Shanghai opened the same day, packs and entities Similarly to big box stores the image appear. 2 Starbucks Love sharing: users upload their own lives and access to photos and written reflections Starbucks to reputation and experience to create a Starbucks-style way of life, attitude is recognized by everyone, welcome. Packs after the brand launched the flagship store, build a brand Avenue, the bustling downtown area wi