2009 wine prices how to open up new market Blue Ocean_0.docVIP

 PAGE \* MERGEFORMAT 3 2009 wine prices how to open up new market Blue Ocean Alcohol can add to the fun can be bereavement, white Ganlie, mellow wine, beer elegant, the more down-hearted when the more indispensable they are, the more prosperous the more they are loved, but as not solve the problem of food and clothing products, be faced with financial crisis such an economic environment, many consumers would consider buying or not buying a small to compress living expenses, so companies marketing alcohol seems to be more challenging this year. Alcohol products, in ways which can generally be divided into two categories: one for channel-centric, one based on advertising-centric. To channel-centric multi-use terminal rebates, special terminals to achieve the promotion and marketing purposes, but basically there are certain disadvantages. For example, the terminal rebate methodologies, the need to conduct one on one sales staff to sell the terminal, when the sales reach a certain size, the store will revert to the rebate the proceeds into their own hands, resulting in service personnel eventually stop selling; rely on end-Shop goods, through the special let consumers know a product, a short time is difficult to be effective, because consumers are unable to reach a deep understanding of the short period of time. Advertising as the center’s promotional tactics typically require a higher capital investment. For example: Some products will be aimed at a particular regional market, in the sales of gold period, overwhelming ads, that is commonly referred to as: rely on advertising to hit the market. The product life cycle is short, the first year of the fire, and the following year was also remembered that on the few people is interested in the third year. The risk of such an approach relatively large, as consumers fail to pay, then the high advertising costs will go down the drain. However, as market competition intensifies, wine enterprise marketing tactics are con