2009 pharmaceutical companies and prospects of marketing summary.docVIP

 PAGE \* MERGEFORMAT 11 2009 pharmaceutical companies and prospects of marketing summary Pharmaceutical industry in 2009 was a year of frequent policy in solving the “difficult and expensive,” the goal under the guidance of the new healthcare reform plan in the overall framework of the essential drugs list and the system, the new health insurance directory, pharmaceutical pricing mechanism hanging net, and so the New Deal tendering introduced one by one, each of the practical implementation of a policy in place, all on the market, a profound impact on the industry. So, in 2009 pharmaceutical companies marketing changed? marketing development trend of the next few years? Prescription drug marketing: the prevalence of academic promotion lt;lt;State Council on the issuance of the recent focus on medical and health system implementation plan (2009 ~ 2011gt;gt; important part of health reform is a new quantitative goals and timetables. For example, “public hospital reform in 2009 started a pilot in 2011 and gradually open” means 3 years, public hospitals are still exploring the direction of reform In 2009, tackling the reform of public hospitals is still in the “ready” stage (not starting occupy public hospitals above the county level pharmaceutical sales more than 70% of the absolute share, in addition to other fast-growing , almost no change in the market currently, zero slip subsidies encountered problems, almost no tertiary hospitals in the second turn, and the other involves the use of subsidies to pressure the ratio-based medicine is still game, so no marketing Medicare payment changes subversive pilot and so on. These pharmaceutical marketing model may change recently in the policy are very difficult to have a breakthrough. Thus, the first terminal of the mountain or hill, except possibly become larger, look like will not change. [Marketing strategy] Both prescription drugs, or OTC, or the vague generic drugs, prescription drugs taken at the hospital