2010 inventory of the Chinese market 10 Keywords.docVIP

 PAGE \* MERGEFORMAT 20 2010 inventory of the Chinese market 10 Keywords Failure is the mother of success, a successful conclusion is the father, both are indispensable! Marx and Engels once say: “We must continue to sum up in order to progress, success comes closer and closer.” Snow, Chairman Mao once asked: “What is the reason you win the war?” Chairman Mao’s answer Humor : “I eat by the summary.” that just passed in 2010 which appeared in China’s major marketing industry events, but also left us inspired by what marketing people do? Keywords A: Li Ning, 90 Event playback: Founded in 1990, Li Ning, Li Ning in the early athletes with superior appeal of their rapidly growing community for the Chinese sports goods market leader brands. Although Li Ning has also been working in the fashion brand’s efforts, along with groups of the nineties of the last century gradually into the mainstream consumer market reality of middle-aged, Li Ning brand image also appeared on the market the signs of aging .2006 to 2007, Li Ning, the company after a market survey of consumers found that the actual consumer a gap with the target population, the overall user base is too large, nearly 35 years old to 40-year-olds more than 50%, as the young consumers that Li Ning in the cool, fashion, international sense of the inferior to the international brand. sporting goods is a core consumer group 14 to 45 years old, while the sporting goods businesses, 14-25 years old and is a more desirable consumer groups. The end of in Jun. 2010, in the 20th anniversary celebration, Li Ning, the new LOGO “from the fox’s tail into two swords.” To “people” shaped logo alternative “L” type logo, also announced a new brand slogan “made the change (to change the place “instead of people have been familiar with the” anything is possible “.” 90 Li Ning “Ning is a commercial advertising phrase ringing call screen. Marketing Analysis: Over time, consumer groups after 60,70 gradually grow old and 8