2011 Gome Suning brand Running out of Time.docVIP

 PAGE \* MERGEFORMAT 16 2011 Gome Suning brand Running out of Time October 2010, November, Suning Appliance and Gome were released the 2010 third quarter earnings from the earnings point of view, Suning third quarter revenue of 54.3 billion yuan, the company’s total number of stores to 1235, the United States listed by country Company results for the first three quarters of Gome, Suning’s revenue of 68.6%, the United States listed companies, medium and large electrical appliances, triple trading company and a total income of the Parent Group 58.3 billion, the total number of stores to 1,255. In contrast , the first three quarters of this year’s 54.3 billion total revenue Bi Suning more for 40 billion, the number of Bi Suning stores 20 more. It is precisely because the difference in the number of stores, who inspired the Chinese home appliance retail saliva boss battle. Though they did not clear in the end who is the industry leader, but a striving to become overlord of the war has been quietly fired. First, Happy Valley enclosure Chinese home appliance retail industry from the historical point of view, in the early development of the industry resources for the store began staking their claims. Gome and Suning in corporate development in the early stages of the enclosure were not used strategy is for the States United States Huang Guangyu attaches great importance to effect large-scale enterprises, so the basic strategy of early development can be described as a single expansion of the number of stores. As for the Su Ning, an increase in the number of stores is only part of the strategy, while the other part is the internal systematic management of improvement early in the development of the country relative to the U.S. shop for the speed slower. For China, the market is still far from reaching saturation levels, Happy Valley, home appliance retail industry will continue in the enclosure, but For Gome and Suning, the expansion strategy has undergone a funda