2012 Top 10 classic brand marketing events.docVIP

 PAGE \* MERGEFORMAT 7 2012 Top 10 classic brand marketing events Doomsday lingering deficiencies, 2013 so blowing look back on a sad reminder of the 2012 harvest, we turn what classic brand marketing case? TOP 10: Maotai wine country dispute provoke outrage List the reasons: “wine country” How can the administrative assessment? Label of “wine country” to capture the market for Maotai significance Therefore, the past decade, Maotai has spared no effort in “wine country” on the road to keep on fighting. Maotai from the target year, Wuliangye, Jiannanchun Swellfun, Langjiu Tuopai five joint opposition of the liquor, Maotai wine country trademark registration may have been eligible for the trial through. Wine as a consumer, not by the state administrative organs, such as the national anthem, national highway, national flower, national treasure can be determined, the appellation of the wine country can not stand, is formed in the minds of consumers consensus easily realized, such as national sport of table tennis, the national champion Nie Weiping, and terms of the administration of the force, insist on closure of a so-called “wine country”, no different from the excessive intervention of the executive power of the market mechanism, and destruction of a fully competitive market environment to mention the fist product of Maotai Maotai liquor for The market does not take advantage of the Luzhou-flavor, and flavor, Fen, a leader in the market segments and enriching all the market wine country titles, converting to convince the public. However, whether the trademark of “wine country”, so many years of trademark applications, and their own to do some publicity, has made Maotai initial establishment of the “wine country” brand image in the market. Cheng Xiao He also lost Xiao, perhaps It is too care about the word “wine country” only Maotai live so tired. TOP9: Japanese car sales decline List of reasons: political disputes, businesses suffer August-Septe