2012s top ten most embarrassing brand.docVIP

 PAGE \* MERGEFORMAT 4 2012’s top ten most embarrassing brand 2012, a legend in the end of the world did not come to .2012, some happy people worry .2012, who are the top ten most embarrassing brand? TOP 10: Where the customer List of reasons: debt for the Great Leap Forward Have fame, crazy expansion where customers are taking inventory to worry about the end of last year, where customers abrupt termination of the listing plan, followed by many problems exposure: up to 1.45 billion yuan, inventory, personnel jumbled, disorderly category expansion. Where the customer three years of losses up to 2 billion yuan. In the process of expansion of the brand, the pursuit of scale, where customers lost self, deviated from the original character, where customers are now debt service for the blind. TOP 9: Jingdong Mall List of reasons: the price war initiator and non-winners August 15, 2012, many users saw an article - lt;lt; August 15, 1945, Tokyo surrendered to the United States and the Soviet Union, August 15, 2012, Jingdong war to the Soviet Union and the United States! “, Initiated by the price of electricity supplier World War II, the reigning admiration Jingdong marketing practices. dumbfounding initially identified for “8 #8226; 15” electric supplier price war, September 5, the NDRC said Jingdong Suning GOME’s online store suspected price gouging ordered Jingdong electricity supplier self-examination and rectification. Wu Sheng, senior vice president, alleged to “engage in private live, so Jingdong again standing on the cusp. Jingdong performance report shows that in the first half of 2012, sales rose by more than 120%, but net profit is negative. TOP 8: Li Ning List of reasons: 90 did not get lost after 70 “Li Ning” this new slogan launched after 90, I believe many people like me “inexplicable surprise. This new CEO Zhang Zhiyong masterpiece, was said to have been Li Ning, I strongly oppose. Proved, Li Ning Zhang Zhiyong wrong. positioning a