2013 sales exceeded the key wine industry.docVIP

 PAGE \* MERGEFORMAT 7 2013 sales exceeded the key wine industry 2013 year, the world-famous wine French castel core market operators in the South China Yu Brothers depth cooperation with Shenzhen Wisdom, marketing functions will be managed to Wisdom, opened the prelude to a new round of competition. 2012 wine market in general suffered decline, but the operator is only 3 years time South woo Brothers castel of product sales momentum remains strong, has exceeded billion mark. With this partnership, the Southern Yu response to the current market stage another move. Perhaps the wine business inspiration. 2012, the majority of serious decline in sales of wine companies, coupled with market competition further intensified, leading enterprises are facing a severe test. Especially in the face of the arrival of the new year, how to reverse the trend is crucial. Wine companies must re-examine the past. In fact, the sales decline is a result, it is not the cause of the problem of the market in 2012. Companies need to re-sort the overall strategic planning of the overall marketing strategy including brand positioning, brand marketing, brand management, and other aspects of internal and external communication and profound thinking, for correction and correction. To maintain sustainable development of enterprises, we must first ensure that the right direction, have a clear strategic planning. In fact, some companies do not lack strategy, but sales still far from satisfactory, the problem arises primarily in the corporate strategy implementation and execution links. Many companies say that the brand is doing, but did not carry the brand profound cultural excavation, a brand unique selling points and differentiated image of the personality, not even on the sale of part of marketing functions to strong support, but the brand threw sales team , has developed a set price system and sales policy, basically expect salespeople individual play, the end of the year, wh