2000 prize winner Liu Shiwei Jinding planners resigned BONS Group President positions.docVIP

 PAGE \* MERGEFORMAT 3 2000 prize winner Liu Shiwei Jinding planners resigned BONS Group President positions Recently, we have heard rumors that Chinese shampoo market, the Big Three, one of the top-level C-BONS Group, ‘an earthquake’, is responsible for SLEK Po brands such as Silk and the entire marketing plan of C-BONS Group Corporation CEO Liu Shiwei quietly resign. In recent years, China Day competition in the market of Japanese TV dramas, but the C-BONS Group SLEK brand in just four or five years, became China’s shampoo market, the second largest brand after P amp;amp; G’s Rejoice hold market share, say that it is a marketing miracle. It is by virtue of SLEK Bons and Procter amp;amp; Gamble, Unilever shampoo market in China, to form the three pillars of the situation. SLEK’s success has taken completely different from the P amp;amp; G’s terminal tactics, adapted to the characteristics of the Chinese market to avoid confrontation with the P amp;amp; G’s positive and quick success. 2000 Bons more bang SLEK tendency to rely on the smooth introduction of brands such as Feng Ying. The SLEK marketing strategies and tactics learned from Liu Shiwei all the planning, and Liu Shiwei I BONS it is an SLEK gradually increased the development of plans for the group president. Bons his staff around the market, the ‘eight-character principle’ and so on are all talked about. However, in a number of different master planning, as a company’s brand marketing and designers, while planning a SLEK so miraculously successful brand, but Liu Shiwei in the planning industry has been keeping a low profile and rarely Chutouloumian and, therefore, there is not much ‘ reputation ‘. Until last year won the highest honor China’s planned ‘Golden Tripod’ before he began to receive widespread attention. SLEK sales in 2000 reached nearly 20 billion yuan. Both in C-BONS, or SLEK are in peak condition, Liu Shiwei suddenly withdrew becomes much. Is a mission accomplished, or, as many companies