2000000000 liquor business and opportunities for confusion.docVIP

 PAGE \* MERGEFORMAT 5 2000000000 liquor business and opportunities for confusion 2000000000 liquor Enterprise Location: 20 billion just a level code. This is referred to two billion refers to 2010 between 20 billion yuan with annual sales of about liquor business groups, such as West Phoenix, Hengshui Laobaigan, Gujing , Niulanshan and Red Star Erguotou, four special, white edges and so on. Common confusion: Since 2002, the date, the old national and regional brand-name liquor companies large rise, these companies and individuals in the stage of history, the effective strong marketing opportunity for a double promotion, to 2008, emerged in the Chinese market nearly 20 more than 1.5 billion in the liquor business group. This community has a common characteristic: Most completed the layout of the regional goal of a strong market segment, to varying degrees the other hand, most of the national strategy into the market. But really only a few received market-oriented and effective national victories, Yang and Langjiu a few of the typical examples. It is not accidental, but further increase market concentration inevitable, it is also the principle of regularity in the current 20/80. It is from 2008 In the beginning, this aristocratic communities begin to fast fission, a small number of Yang and Langjiu to quickly broke through 30 billion in 2010, close to or exceed 50 million and the acceleration of the way into the elite club of billions. In addition to which most of slow down the pace of development, the effectiveness of discount growth model, the development of the historic encounter bottlenecks and common confusion. First, a strong vested weak regional market growth plate Second, once the brand has come to upgrade the products, price transparency, active downlink channels Third, the marketing costs continue to climb Fourth, more and more off-site expansion is not paid off Fifth, marketing innovation and marketing staff mental retardation Six, so