2014 China Enterprise Content Communication and ROI Survey.docVIP

 PAGE \* MERGEFORMAT 10 2014 China Enterprise Content Communication and ROI Survey 2013 will soon be over, new media, the emergence of new means of communication for corporate communications content, increase brand awareness provides an unprecedented opportunity, but it also brings challenges. Convergence in the media environment, ‘new’, ‘old’ media is no longer a concept of opposites, just load the contents of the form - the media is constantly changing from newspapers, magazines, radio, television, the Internet, to the micro. Bo, micro-channel, mobile clients and other social news, mobile new media platforms emerge, every new communication platform, the new technology means change, have a profound impact on corporate communications, and valuable content never demise, the new media form, valuable content (storytelling became the core of marketing, enterprise content spread also moving toward visualization, humane, immediacy, interactivity, mobility trends evolving. Content marketing is a sign of content creation to express the voice of the brand, and be able to seek information or to purchase during each node have a subtle influence on the consumer, which ultimately want to achieve is ‘business objectives’ (Business objectives, rather than ‘Content Target’ (Content objectives.ROI is an eternal topic, how to provide a consistent and coherent brand experience for the target audience, how to measure the value of content distribution, the effect of the return on investment is the eternal topic of corporate concern. This year, PR Newswire (PR Newswire for corporate marketing, brand public relations and corporate executives (C-suite launched directional survey, a total of 1176 valid questionnaires were recovered this year’s survey focused on enterprise content spread of the new media environment (Content Marketing Trends , ROI impact assessment and other topics, from business to inspire hope, find opportunities. In the past 12 months, average more than six