4 defeat strokes serious injury Special Star!.docVIP

 PAGE \* MERGEFORMAT 8 4 defeat strokes serious injury ‘Special Star’! Some time ago, my article ‘Four binary strife Revelation’ was published, has aroused strong repercussions in the industry, they have been reproduced the national media, nearly a thousand discussions, a recent hot articles. Recently, several major national media should be invited, once again From EMKT. binary event marketing and management from the point of view for further analysis and discussion to our readers. Preface: ‘All long period of division, together a long time, tends to divide’, a social law of nature. Enterprises and enterprises and cooperation between people is based on the two sides on the basis of voluntary and win-win situation, if the ideas and conditions change, so that they can not reach agreement, separate is it normal things, there is no need to fuss. Channel and the brand owner, is inherently a pair of deep-seated antagonists, both cooperation and game, like two big hands grip together, both friendly and they wrestle, always going through the process of control and anti-control. For example, Xiamen mobile phone operators to block channels for brands ‘Nokia’ incident, Hisense, Skyworth, Changhong, Konka, TCL and other domestic color TV brands to block the channel ‘Gome’ events, and many of the original Erie dealer, and now switched to Mengniu has . This parallels in the nature of the event, staged almost every day is really ‘your side Changba I enters the stage, changing the first king of the city flags’! Brand and channel-friendly game during Shuiyingshuishu, it depends on comparison of overall strength, as well as senior leadership ability to predict and control. In the binary case, special star top level has apparently underestimated the crisis, while crisis management incidents appears to lack of experience, lack of capacity. Each step by step, all it is very short, and emboldened enough, so that frequent the wrong move, the crisis continued. Errors I: underest