4G mobile experiential marketing success key.docVIP

 PAGE \* MERGEFORMAT 15 4G mobile experiential marketing success key Long market research found that as the popularity of smart phones, mobile phone market competition is particularly fierce, the 4G era, it is Xueliupiaochu Function machine age, shopping guide staff through explain the appearance and unique features to highlight the differences, and market, mobile phones appearance of intelligent machines are basically PDA, shopping guide if you want to explain the appearance, only to explain the thickness of the screen, color, craft these aspects, while explaining the function, it is showing the advantages of intelligent machines, now There are plenty of APP companies on the market, a variety of software functions much the same, as long as you want to download, no software that one can not find my research sigh accompanied by lecturer:. ‘Now the phone, only price and brand are not the same. ‘The instructor said yes, the mobile phone market has entered a’ non-discriminatory ‘competition, but in my opinion, another thing is not the same, that is, in the end people do not like boot sales. From 2G to 3G, then 4G, network speed is accelerating, hardware is constantly upgrading the hardware into the era of excess, in-depth market research terminal makes me feel, sales of mobile terminals have been ‘selling mobile phone’ from the original enter the ‘mobile experience selling.’ No matter the brand or chain stores, change can not be done in a short time, related to the future of life and death, and in this transition process, the shopping guide staff will play a decisive role. What is experiential marketing? Experiential marketing, literally means to achieve the purpose of sales through customer experience. But in the end sales, the customer experience a good feeling there will be a bad feeling, and this feeling is the customer the true performance of the product feel good or bad. People feel including touch, hearing, sight, taste, smell, is the people’s hearts an