32 soda sandwich and detonated activities in the promotion mix.docVIP

32 soda sandwich and detonated activities in the promotion mix.doc

  1. 1、本文档共6页,可阅读全部内容。
  2. 2、原创力文档(book118)网站文档一经付费(服务费),不意味着购买了该文档的版权,仅供个人/单位学习、研究之用,不得用于商业用途,未经授权,严禁复制、发行、汇编、翻译或者网络传播等,侵权必究。
  3. 3、本站所有内容均由合作方或网友上传,本站不对文档的完整性、权威性及其观点立场正确性做任何保证或承诺!文档内容仅供研究参考,付费前请自行鉴别。如您付费,意味着您自己接受本站规则且自行承担风险,本站不退款、不进行额外附加服务;查看《如何避免下载的几个坑》。如果您已付费下载过本站文档,您可以点击 这里二次下载
  4. 4、如文档侵犯商业秘密、侵犯著作权、侵犯人身权等,请点击“版权申诉”(推荐),也可以打举报电话:400-050-0827(电话支持时间:9:00-18:30)。
  5. 5、该文档为VIP文档,如果想要下载,成为VIP会员后,下载免费。
  6. 6、成为VIP后,下载本文档将扣除1次下载权益。下载后,不支持退款、换文档。如有疑问请联系我们
  7. 7、成为VIP后,您将拥有八大权益,权益包括:VIP文档下载权益、阅读免打扰、文档格式转换、高级专利检索、专属身份标志、高级客服、多端互通、版权登记。
  8. 8、VIP文档为合作方或网友上传,每下载1次, 网站将根据用户上传文档的质量评分、类型等,对文档贡献者给予高额补贴、流量扶持。如果你也想贡献VIP文档。上传文档
查看更多
32 soda sandwich and detonated activities in the promotion mix

 PAGE \* MERGEFORMAT 6 32 soda sandwich and detonated activities in the promotion mix As we all know, for consumers, fast moving consumer goods companies are using promotional tools include: various forms of advertising, product packaging, purchase a special display, persuasion tools (such as gifts, try goods) and all kinds of publicity, if an enterprise can a variety of promotional resources to carry out a reasonable match, that is, a new combination of old elements, it will certainly produce unexpected results. Not long ago, the top Garden Food Co., Ltd., Tianjin, Shandong, Jinan, organized by the Ministry of Planning ‘3 2 soda sandwich showed off your creativity ‘school dance competitions as a 32 biscuit products, new packaging off event, which is the successful use of the promotional combination. The event will be a variety of promotional elements combine organic, although both use some of the old promotional tool, but a combination of innovation and has successfully detonated a 32 biscuits market. [Action program element] The Dance Contest Time chose October 20, 2001 coincided with the afternoon of weekends, traffic large, and arranged in 32 biscuit packaging market one month after the new SP, and put in the middle of a national television advertising time slots; place of the election in Jinan Ginza Mall Plaza, underground, the local mall, one of the highest grade. Week before competition, top the industry on behalf of the Corporation specially purchased a one-month end-frame display, placed in 32 series of biscuits and arrange on-site promotional marketing lady, putting up 32 posters, and on the site layout, order and maintain the agreement. Competition Activities Special invited Shandong cable radio hosts, from major colleges and universities from Jinan excellent selection of dance combinations Shandong district final contest punctuated by host promotional products and a quiz, the race to the audience by the time workers paid 32 try eating small good

文档评论(0)

jiupshaieuk12 + 关注
实名认证
文档贡献者

该用户很懒,什么也没介绍

版权声明书
用户编号:6212135231000003

1亿VIP精品文档

相关文档