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32 soda sandwich and detonated activities in the promotion mix
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32 soda sandwich and detonated activities in the promotion mix
As we all know, for consumers, fast moving consumer goods companies are using promotional tools include: various forms of advertising, product packaging, purchase a special display, persuasion tools (such as gifts, try goods) and all kinds of publicity, if an enterprise can a variety of promotional resources to carry out a reasonable match, that is, a new combination of old elements, it will certainly produce unexpected results. Not long ago, the top Garden Food Co., Ltd., Tianjin, Shandong, Jinan, organized by the Ministry of Planning ‘3 2 soda sandwich showed off your creativity ‘school dance competitions as a 32 biscuit products, new packaging off event, which is the successful use of the promotional combination. The event will be a variety of promotional elements combine organic, although both use some of the old promotional tool, but a combination of innovation and has successfully detonated a 32 biscuits market.
[Action program element]
The Dance Contest Time chose October 20, 2001 coincided with the afternoon of weekends, traffic large, and arranged in 32 biscuit packaging market one month after the new SP, and put in the middle of a national television advertising time slots; place of the election in Jinan Ginza Mall Plaza, underground, the local mall, one of the highest grade. Week before competition, top the industry on behalf of the Corporation specially purchased a one-month end-frame display, placed in 32 series of biscuits and arrange on-site promotional marketing lady, putting up 32 posters, and on the site layout, order and maintain the agreement. Competition Activities Special invited Shandong cable radio hosts, from major colleges and universities from Jinan excellent selection of dance combinations Shandong district final contest punctuated by host promotional products and a quiz, the race to the audience by the time workers paid 32 try eating small good
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