4S shop based on the quality of service vehicles to upgrade Strategy.docVIP

 PAGE \* MERGEFORMAT 4 4S shop based on the quality of service vehicles to upgrade Strategy [Abstract] automobile brand store implementation services for marketing strategies to develop their own brand is the company long-term development needs, but also to a certain stage of development of market competition, the inevitable result. In this paper, automobile 4S stores, object of study, based on the quality of service-related theory of how to improve the quality of service policy proposals, which for the majority of 4S shop operators on how to improve the quality of service provision, in theory, and strategy to explore and learn on. [Keywords:] Auto 4S stores to enhance the quality of service policy First, the theory of service quality and service quality gap model proposed by 1. Service Quality Background Prior to joining WTO, under the new situation, competition in the automotive industry is gradually moving from product and price competition in the development of service competition, more and more enterprises begin to note the importance of service. Similarly, intense competition car sales industry, a number of brand shops are also feeling this trend, and made to serve the many winning ideas. At present, 4S shops there is a considerable development pressure, mainly from the manufacturers of pressure and other 4S competition. Automobile manufacturers on the market to control the performance of the control for the right dealers, distributors, manufacturers must operate and service the requirements of each quarter, each manufacturer will carry out unannounced visits to the various 4S shops, assessment. If you repeatedly fail to factory standards, manufacturers would be in order to be eliminated last one eliminated. In addition to pressure from the manufacturers, as well as from other 4S shop competition, a gradual price reduction model, in order to get more customers to be from the service and improving the quality of its staff, job skills, to develop a