4th quarter 2003 mobile phones cars household electrical appliance enterprises media reputation index.docVIP

 PAGE \* MERGEFORMAT 5 4th quarter 2003 mobile phones cars household electrical appliance enterprises media reputation index M Trends Communication Research Center was officially released in the fourth quarter of 2003 mainland China mobile phones, cars, household appliances industries and enterprises in the media reputation index (MI) position. * Mobile phone industry rankings: Comments: 2003 Q4 angles: The mobile phone industry to restore its former calm, MOTO return to the first ranking, other essential in the original manufacturers make minor adjustments in position. The focus from advocacy point of view, domestic manufacturers with international companies showing a large difference in the international businesses to move more product promotions mainly domestic manufacturers in product promotion at the same time, as far as possible advantage of enhanced services such as localization. MOTO, Nokia, Samsung, mainly on product promotion, MOTO A760 business smart phone, Nokia 6600, Samsung S508, E708 as the Big Three’s flagship product. Domestic mobile phone leader TCL advocacy focused on the God Code, e757, and TCL mobile phones ‘flowers service on’ on. Has always been to market with a long association Zeyi service concept as a key to the spread of well-planned out: ‘Lenovo Mobile V plan, New Year’s the truth of action,’ well positioned for the coming year’s foreshadowing. * Automotive industry rankings: Comments: 2003 Q4 angles: Changes in vehicle speed by the end of 2003 has been further enlarged, this amplification is reflected in the rapid emergence of new brands and the old brand of fierce competition, but also can be seen that the media attention to occupy the vast middle and low proportion of cars. * Household appliances industry rankings: Comments: 2003 Q4 angles: The seasonal characteristics of household electrical appliance industry, once again had an impact on the rankings, to air-conditioning, refrigerator manufacturers whose mai