50 years on drug marketing.docVIP

 PAGE \* MERGEFORMAT 9 50 years on drug marketing For people born after the seventies, the era of planned economy may no impression, but that’s for those who have engaged in the purchase of medicine of the people, deeply marked with the brand of the times of drug purchasing, pricing, management mode, allocation methods, etc., I believe that will not erase from memory, it is difficult to erase, though time has been 20 years, or even half a century. Planned economy of the drug sales not to mention ‘marketing’ rather than just a ‘purchase and sale,’ drug manufacturers to implement a unified national plan, the unified management below the provincial level, drug plan to allocate the economic unity of accounting, purchase and sale of the implementation of ‘three wholesale , a retail ‘, issued index layers, layer transfer, the central control of imported drugs, the layers of distribution, pharmaceutical wholesalers, the nobility, the hospital is the grandson of gifts to take drugs to.’ In fact, changes in drug marketing and distribution history of the evolution of the pharmaceutical business are inextricably linked. Anhui only the history of medicine circulation, for example, the early days, mainly by the supply of bulk chemicals at the Northern Anhui Administrative Office Materials Division is responsible for health, medicine reporting units are taking, leadership approval, medical supply store Supplying the way supply .1952 to 1956, China’s Anhui Province, pharmaceutical companies, city and county levels have established the company, pharmaceutical business networks formed, state-owned pharmaceutical companies have become the drug supply the main channel of .1957, the provincial pharmaceutical companies according to the flow of goods, has set Hefei, Bengbu, etc. 9 two stations, two stations responsible for the area’s cities and counties supply of goods and operational guidance, and formed a secondary station as the main body, natural flow of goods all