360 ° marketing communication coming from the network.docVIP

 PAGE \* MERGEFORMAT 5 360 ° marketing communication coming from the network The emergence of any new marketing ideas are accompanied by changes in the overall environment came into being, while the implementation of any new marketing are based on changes in marketing or upgrade the hardware basis, with the ultimate goal is to better meet consumer demand, so that in the new market environment based on the market tide, to win more market share. From the old marketing, integrated marketing, experiential marketing has always been to today’s Long Tail theory, interpreted that there were not marketing, from low to high road of the development of exciting, reflecting the changes in the pattern of the entire market. Marketing is generated from industrial production, the core is 4P, emphasis on enterprise-centric; and integrated marketing is based on product homogeneity, demand differentiation, as well as large-scale, diversified communication carriers generation, idea is a sound , an image, emphasizing three-dimensional transmission; in today’s Long Tail theory is from the personalized, low-cost production, as well as the zero digital storage, core of which is to overturn the 20/80 principle, long-tailed market will be in the infinite shelf generated a huge market and profits. Change from the past can be seen in marketing, marketing, marketing of hardware into a dominant force, like the network as a carrier, like a change and subversion of social life the dominant force, but the same network is also changing the marketing, birth and accelerate the a comprehensive marketing communication appeared (the next will be collectively referred to as ‘360-degree marketing communication ‘), the entire marketing and communication from the previous point to the unipolar transmission, excessive down today for interactive communication. Past, because of television, newspapers, radio, leaflets and other information dissemination carrier layout constraints, enterprises in the diss