5Ps Method - Refrigerator New listing secrets of success.docVIP

 PAGE \* MERGEFORMAT 20 5Ps Method - Refrigerator New listing secrets of success 4Ps of traditional marketing methods, focusing on the overall level of marketing, but I have summarized the past few years I Secretary and the success of competing products Refrigerator New listing strategies. New refrigerators are summarized listing 5Ps method hesitate to shallow, please Fong corrected. 1, 5Ps Brief Introduction of The traditional 4Ps (product: Product, Price Price, promotions: Promotion, channel or location: Place) as the basis of marketing theory, widely used, is well known. However, in recent years, along with changes in social and economic development, theoretical advancement speed is accelerating. Similar 6Ps (original 4Ps plus power: Power, Public Relations: Public relation), the Department of 4PS extended version, emphasizing marketing, should pay attention to the external environment with the power and conduct public relations activities can be applied to enhance the marketing phase of new products such as corporate the promotion and follow-up development, and 4PS in the initial stages of marketing, such as a new start-ups are more effective; 4C (customer: Customer, Cost: Cost, convenience: Convenience, Communication: Communication) stressed that the marketing of products or services outside factors, Department of humanism marketing return, in the tradition of today’s digital marketing industry and possess strong practical; 4R (relationship: Relationship, Save: Retrenchment, association: Relevancy, reward: Reward) are based on today’s society online business and offline business development, greater emphasis on the human factor in the marketing process, including internal customers (employees) and emphasis on customer care and customer relationship maintenance. The latter two to the subversion version of 4Ps emerged, in fact, in order to have a compelling positioning, fundamentally speaking, all three theoretical development is based on the environment