7-Eleven convenience store network marketing strategic analysis.docVIP

 PAGE \* MERGEFORMAT 18 7-Eleven convenience store network marketing strategic analysis In today’s world economy is unstoppable trend toward the integration of global markets, business competition, the direction of international development, to the Internet, knowledge economy, high-tech as the representative to meet consumer demand for the core of the new economy to develop rapidly. The development requirements of the new economy marketing must meet the new needs of market development, marketing, need to identify customer needs and desires, to determine an organization can provide the best services, target markets, design appropriate products, services and plans programs to meet the the needs of these markets, which aims through with key customers to establish a specific value to the relationship between the tendency to create customer satisfaction and profit. Internet marketing is using online networks, computer communications and digital interactive media to achieve marketing goals a series of market behavior, and its essence is to exclude or reduce barriers, through the network to guide the transfer of goods or services from producer to the consumer process, which is the inevitable result of the new economy. Founded in 1927, Dallas, Texas, 7-Eleven, first known as Southern Company, the main business is the retail ice cream, milk, eggs. By 1964, the introduction of facilitation services at the time of ‘initiative’, will extend its opening hours to 7 am to 11 pm, since then, ‘7-Eleven ‘legendary names of the birth. In May 1972, the Japanese 7-Eleven’s first store opened in Tokyo. Since then, Japan’s 7-Eleven will enter the high-speed growth period, when the opening of 15 stores, while the 7-Eleven in the United States is at the crossroads of destiny, above all, the failure of market development in the city, followed by involvement of the wave of irrational speculation, the most critical is 80 years growing competition in the convenience stores and suburban s