80 characteristics of post-consumer psychology and advertising plan to renew our concepts.docVIP

 PAGE \* MERGEFORMAT 11 80 characteristics of post-consumer psychology and advertising plan to renew our concepts Increasingly influential on the market today is probably the main consumer of the last century one child born after 80 years, after the short ‘80 ‘. QQ racial or commonly known as the younger generation. These people than their parents lived in a relatively affluent life, from childhood by the care, dependence into the nature of our brothers and sisters can not understand the benefits of ownership. Therefore, because of this feature in the education sector are often to blame. However, after 80 independent personality, thinking, and the pursuit of cool, demonstrate personal qualities, but also by marketing and business management sector attention. Today, as an advertising planner for more attention should be targeting younger audiences, in a certain sense, they may decide the future of advertising and corporate destiny. 1, 80 post-consumer psychological characteristics Was born after 80 generations in our country mainly refers to the one-child generation. They may also be ‘lucky’ generation, especially those living in cities in developed coastal areas of the clan are in good physical living environment, grew up in the commodity culture to flourish, the Internet and e-commerce sudden emergence of the machines on modern high-tech-oriented adaptability of life. After 80 generations from an early age are accustomed to film language and network language, fashion advertising quick response. Unlike the previous generation of people there are too many memories of traditional culture and history of a burden. The reasons causing the above phenomena is that this generation of people have been meticulous care of their elders, relatively superior material life, social and cultural openness. From the perspective of consumer psychology perspective, too much care of hand, will form a kind of rebellious, they want to keep more of its own space, without the need fo