96 Summer View cold war.docVIP

 PAGE \* MERGEFORMAT 19 96 Summer View ‘cold war’ Summer season, various regions of the cold ‘war’ pitch ‘your side Changba my debut,’ over the past few years red tea, hot off lactic acid drinks, carbonated drinks Changsheng unabated. In recent years, ice cream increasingly optimistic about the consumer market, manufacturers become increasingly fierce competition. Light Industry Association, according to experts in the field of food analysis, China’s food industry, following the previous years, tea, instant noodles, after World War II, ice cream war on the horizon, the market battle is inevitable. Reform and opening up to China’s food industry has brought great vitality, ice cream industry, the production of an annual rate of nearly 20% of the development of production capacity, the quality has greatly improved. The development of the domestic situation and give a good environment for foreign investments. Some foreign investors are optimistic about the mainland market, invest and build factories in China have to participate in ice cream market. ‘Cold war’ of the result is detrimental to good, or common benefit, is still difficult to predict. Faced with this situation, the manufacturer must seize the market opportunities for enterprise development, ways to keep their market share has already occupied, this situation, the objective to promote China’s ice cream consumption and production. 1, ice cream produced the rapid development of rich variety, quality improvement Until now, ice cream, cold drinks in the domestic, or a ‘Xiaolao Di’. Can be said that no one can provide the exact figures related to ice cream. According to authoritative estimates made; in frozen drinks, ice cream, the proportion of about 10% a 15%. In the official publication of the Yearbook, if you want to find information about ice cream is basically empty-handed. Ice cream, frozen drinks in our country’s position is evident. The domestic interested parties, according to rough statistics,