98 ad auction- back to rational.docVIP

 PAGE \* MERGEFORMAT 9 98 ad auction: back to rational 98 Central Television Advertising ‘tagged King’ to ‘love more’ VCD to win, which seems to have been a number of people expected. Looking at ‘Standard King’ generation, there is a bland feeling, unlike the second and third terms, as either blaze a ‘dark horse’, or to open up a ‘high price’, adding to a lot of ‘conversational’. However, from the commonplace in, but it can come to a conclusion: bid now senses. First of all, China Central Television introduced many new initiatives have laid a return to rational basis. 1. On alcohol ads ‘ban’. While I believe that alcohol advertising on the ‘block’ is not too compliant, as fair to say that alcohol advertising that they do not violate ‘Advertising Law’ in the restrictive clauses should not be discriminated against, can fully participate in a fair bidding, As for liquor Class factory is ‘disobedient’, situations such as cast ‘days tagged’, so that TV stations face time ‘Top-Up’ the embarrassment of the type of problems, which is Taiwan side. But on alcohol ads ‘ban’ on ‘clean’ the screen to be effective, but also responded to public outcry, and help to actually marked the amount of inhibition at a relatively normal level. If alcohol advertising does not bid to ‘block’, then, as a first taste of liquor manufacturers to bid for the sweetness of the development would eventually swallow the brewed’s ‘bitter’. In fact, the liquor manufacturers to take the lead in a 100 follow-up undertaken by the ‘advertising campaign’ is a ‘lose-lose’ the competitive Board, liquor-making industry is long overdue for a competitive line of thought, for example, play ‘Quality of war’, ‘varieties of war ‘. 2. Ming, the introduction of standard and auction mechanism. Compared with ‘dark-standard’ method, this new mechanism is also conducive to inhibit the tender price. Because ‘dark-standard’ system, in a ‘black box’ state ‘information asymmetry’ high degree, aiming at glory for the sa