60 commitments amp; 20-minute wait.docVIP

 PAGE \* MERGEFORMAT 7 60 commitments amp; 20-minute wait Aunt dumplings, Chinese fast food as a leader, in recent years, with its rapid expansion, and unified image of being KFC, McDonald’s, long occupied by foreign brands won a place in the fast food market, along with the Western fast food directly to destabilize the capital. In many cities, the core commercial street, we can even see this phenomenon: aunt dumplings, KFC, McDonald’s, adjacent to each other, forming three pillars. When we relieved the rise in the domestic fast-food brands have the time, and some details of the deficiencies had to get our attention. I Recently, because of frequent travel and other reasons, often caring aunt dumplings. But every time you finished meal , will have to wait almost 20 minutes. and as a competitor of McDonald’s aunt dumplings are made to consumers, such a commitment: to pay to the orders from customers, then customers get the food, the whole process will be in the 60 seconds to complete. if not in 60 seconds to eat, McDonald’s will give you free bottle of Coke. KFC also similar to this commitment. “60 seconds commitment” and “20-minute wait for” the behavior of these two very different , but also from some level reflects the Chinese fast food and Western fast food huge gap that exists between. First of all, from the industry point of view, the core concept of fast food is “fast.” Fast food fast food, have to do is speed. If the speed can not keep up, it is also what is called fast food it? According to the classical theory of marketing, a product of the full value of the including the core interests of the tangible products and intangible products, while the core interests is fundamental to meet consumer demand. As fast food industry, fast and convenient is its core interests, national fast-food brands a direct result of the lack of core interest of its lack of competitiveness in the market. Today society, how to build core competence? speed as the most importa