4-00 propelled the brand to enhance the competitiveness of mobile phone brands.docVIP

 PAGE \* MERGEFORMAT 9 4:00 propelled the brand to enhance the competitiveness of mobile phone brands Unprecedented fierce competition, Chinese mobile phone market, advertising war, the public relations war, price war, new war ... ... a variety of new competition, promotion tactic after another. With the escalation of market competition in the replacement demand and individual demand-led market development stage of the competition among mobile phone makers by the ‘product competition’ rose to a full range of ‘brand competition’. In the brand competition stage, a high degree of awareness of the brand for the competition is very important. In addition, with the constant application of new technologies, mobile phones and users of the increasing demand for personalized, the traditional ‘product-oriented’ style brand gradually to ‘user-oriented’ style branding change. This new way of branding and business promotion for mobile phones opens up brand new ways. User-oriented stress ‘common consumer demand and potential demand’, concerned about the users ‘willingness to pay the cost’, ‘ease of purchase’ and ‘communication’. Brand promotion must focus on the potential demand for the user, from the ‘user Please note that’ to ‘Please note that users’ changes. From a user’s perspective, the choice of diversity, will allow a more personalized user needs Zhang Yang. This from the ‘product-oriented’ style brand promotion to the ‘user-oriented’ type of brand mobile phone companies require more attention to brand competitiveness, upgrading to a strong brand competitiveness, brand market potential energy into kinetic energy, guidance and management of customer demand. Cell phone companies can raise from the four-pronged brand competitiveness. First, to explore the unique brand positioning, the mobile phone business into the ‘Blue Ocean’ point of entry Homogenization of the serious competition and ‘black phones’ rampant makes China’s mobile phone market has entered a fierce co