4 years ago Danone is how to little guys bow to throw in the towel in-.docVIP

 PAGE \* MERGEFORMAT 13 4 years ago Danone is how to ‘little guys’ bow to throw in the towel in? Little guy big Patents In 1998, the little guys, general manager of Zhejiang Yueqing Hua Pan Benedict designed the rotary suction cap to solve the soft drink intubation unsanitary drinking issues, and applied for a national patent (Patent No. Z2). Little guy flagship fruit milk, calcium milk, the main sales target, and then Robust, Wahaha, were primarily for the children’s market, while the parents are most concerned about children’s health, children caps patent precisely this tyranny of parents heart disease, Therefore, after rotating the patent cap-to-market, sales situation is excellent, launched six months, sales Guoyi, in Zhejiang and other provinces of the market share of the top three ranking. 1999 Lunar New Year a beginning, Robust launch ‘Whirlwind Gai’ Health Express fruit milk, while the cyclone cover almost ‘rotary straw cap’ a replica of the small guy Dumen lost patent advantage. In addition to Robust, the same time, ‘bully’ little guys were also produced by Zhejiang chin rotary suction caps AD calcium milk. Little one national survey found that counterfeit patents rotary straw cap companies have more than 80. March 25, 1999, the small guys ‘rotary straw cap’ down the patent certificate. Two months later, two little guys in court to Beijing, Guangdong Robust Group and Zhongshan Robust health care products companies to court, the defendants were connected into all parts of Robust dealers and Zhejiang Gold meaning and its distributors. Placed on file after the court accepted, Robust, chin and other defendants Pan Du Chinese enterprises to non-patent novelty, creativity and practical grounds, to the State Intellectual Property Office made a request to withdraw ‘rotating suction caps’ patents. As a time for the market, so that the small guys win white win, and win a case lose the market, Robust and others also asking the court to suspend the