3 +1 rule- surrender dealer development of a stumbling block.docVIP

 PAGE \* MERGEFORMAT 9 3 +1 rule: surrender dealer development of a stumbling block After several rounds of sales after the customer visits, potential distributors of the products, corporate culture, brand strategy and sales as people are given recognition, can be made when signing the contract when the sales staff, please hit dealer shall purchase, the dealer “this shop, you said you had to be how to sell products to?” short sales staff could not answer, the product distribution to achieve this grounding, this issue has become distributors of similar development of the “stumbling block.” Doubts the existence of such dealers, in general can be summarized in two reasons: first, sales did not work before the product’s sales policy in place to introduce dealers, distributors of the products listed on the dissemination, promotion scheme shall not conceivable, how to sell products, he did not mind the end, the second is beginning sales dealers the wrong object, in other words, the company’s current products which are not suitable for the existing channels and distributors customer base. For the first solution to the problem, the sales staff with a “listing” to find dealers do nuanced communication, the following is required to make such communication and scope of the main topics covered: 1. Details Description: accurate to what people, at what time, what place, what customer groups for what kind of promotional activities, the number of sales is expected to be completed, 2. Ugly words of the former: how much resources, manufacturers and distributors need to provide what their own resources, 3. Physical display: display to be used when marketing promotional items, there are real show is the best 4. Highlight lines: all have a progressive relationship between the promotional aspects, reinforce each other, one wave after wave, 5. Of the profession: What will indicate when the use to which skills, to enhance the professional image of the brand. Sales per