4,000 yuan successfully build one million market - A brand instant noodles B City operations Documentary.docVIP

 PAGE \* MERGEFORMAT 15 4,000 yuan successfully build one million market - ‘A’ brand instant noodles B City operations Documentary Since 1999, the instant noodle industry is growing, market integration is also becoming increasingly fierce. In the B city, due to local and nearby provinces, a lot of instant noodles manufacturers, product homogenization phenomenon of serious, and both price competition, market operations ‘worse’. ‘A’ brand has just appointed manager, C, in June a hot summer, the first time the chance, encounter the B City dealer D, D defeated in the provincial capital business had just returned home to B City development, was on hand remaining RMB 4,000, and a non-transport vehicles from two non-agent experiences of three non-sales network, but they are in such difficult circumstances, ‘A’ brand manager of the company’s C synergies B City dealers, integration and use of existing resources , left red right sudden, ‘bloody’, With a good reputation, in line with marketing strategy and a good place for good service, just a few years time, network emergence, the rapid rise and has become a leader in instant noodle industry. ‘Moving times of adversity’, looking for opportunities to point B City are county-level cities and provinces at the junction of a population of more than 130 million, presides over 30 villages, coal mining area there are large national and local coal mines, the level of consumption is relatively high, the market has great potential, therefore, the instant-noodle manufacturers have to seize the B around the city in order to influence as their strategic planning. ‘A’ brand manufacturers are no exception. ‘A’ brand of instant noodles once in B city, operating as a dealer and the largest local competing goods, the same as a dealer, guilty of operation of the market taboo, its operation with predictable results. The ‘A’ brand the company set aside a large agent not looking for, but why not found a strength, no network, no experience