A B class hotel decomposition of the terminal action investigation.docVIP

 PAGE \* MERGEFORMAT 6 A B class hotel decomposition of the terminal action investigation Recently participated in the lt;lt;Hebei winegt;gt; exchange dealers held, at which the most cited problem is the dealer channel for the operation of the hotel, they said the hotel operation of the headaches, why? A high cost: buy special fees, buy promotional fees, into the store fees, corkage, and promote Sales charges, bar display fees, business anniversary fees, maintenance fees, customer intelligence, so much as to pay the cost of sales is not necessarily large, some of the profits of a year is not enough hotel costs, and some even a year’s cost of sales is not enough. Second, the financial pressures and risks, there are many fine and conditions of the hotel channel has always been Actual cost are the real end, the bill, a long cycle, changes in large, not only increased financial pressure, while also generating funds and other accounts to stay risk of death (some hotels that were in various costs, and operation for some time, to maintain sales found deserted overnight. In the process of wine shipped to the market, the hotel value chain as an important channel of a link. Especially in the high-end liquor brands, each link in the pathway, the hotel is a “halo effect” of the terminal, the hotel end of the customer often means high quality or high grade, the terminal can be improved through the hotel brand’s image and visibility. Another is to try to end customers of the hotel purchase, it can be the first and the greatest degree of interaction with consumers so that products can also be point to point products to consumers about the characteristics and culture in the future other sources of consumer habits in the process of consumer products is a key point. So as a high-end liquor brand, the hotel and the terminal does not work, that the end had to give up the hotel early to give up the brand. Hotel Terminal What then should be how to do this? The best wa