A brand of beer to build a strong channel.docVIP

 PAGE \* MERGEFORMAT 16 A brand of beer to build a strong channel Compared in terms of cosmetics and health products, beer brands in the terminal is relatively weak pull! Especially the differentiation is not strong beer; if enough channels of power, in the end could only lose money make cry! (A) to find market niches Beer industry to today, and polarization have become apparent. In addition to the strong stronger and the weak out of the situation, the trans-regional, cross-sectoral, cross-ownership mergers, restructuring phenomenon more and more, the market gradually carved up by brands of beer. In recent years, brand awareness coupled with the strengthening of domestic enterprises, but also the beer market ‘brand-name reduction, brand name by’. Intensification of production, scale of operation has become China’s beer industry development model. In recent years, high-end beer market in the growing number of beer, fewer and fewer low-priced beer, beer sales by the transport, shelf-life and other factors, the market is relatively small radius, that is, a consumer in the origin surrounding areas, the formation of regional sales. Beer market in Shaanxi, Xi’an presented two years ago, Tsingtao Brewery Company, Xianyang and Baoji beer, the three pillars of blue-horse situation. But in the current market, Shaanxi Province, Po beer develop a serious setback, Qingdao Hans become masters became Shaanxi market ‘beer boss’, but achieved only a comparative advantage; Shaanxi, Sichuan market in general is not a phenomenon of the market as amp;quot;one-sidedamp;quot; situation, in addition to real estate treasure beer, as well as Henan Venus ‘Blue Horse’, Gansu, ‘Yellow’, as well as the CRC in the restrained it, that is, Shaanxi market is not winning points and uncertain military situation. Moreover, Shaanxi, is king of the land since ancient times, who take in Shaanxi, Northwest can not only command the market, will also affect China’s market. Has at one stroke becom