A certain brand of digital cameras in early growth path of small agents.docVIP

 PAGE \* MERGEFORMAT 5 A certain brand of digital cameras in early growth path of small agents October 2010 in Beijing, a suburban development of a regional agency. The agents are self-employed households king boss, has been operating Canon, Sony, Samsung, Panasonic, Nikon and other digital camera brands, the domestic brands of digital cameras is not very interested. as agents of the rural market store in the heart of downtown, but also has great shopping center, where traffic, so won the agents, the promotion plan for the company’s products have a very important strategic significance. heaven to those who wait, after repeated communication, the agent finally agreed to establish accounts and the first delivery of four of the 3 sets of camera models, the total value of about 8200 yuan. How to lay the booster agent is placed in front of me pressing problems. Must be made so that the agent digital camera brand that not only can help him make money, but also more attentive caring service, and we do the following actions. Action one: store image transformation Implementation process: the king boss, with the agents asked him to give my company a special two digital cameras, counter display area as my company’s products, I spend money on the counter for decoration and furnishings to improve the image. In obtaining the consent of Agent I applied to be the counter to the company’s corporate LOGO backing Total 2, the company exhibition stand 5 digital cameras, hand-painted three POP, store hung a banner, the total cost of 120 yuan. Results: The Boss Wang furnishings for the counter to give a high evaluation, never give manufacturers of small dealers like him so much attention, the king boss great satisfaction not only won but also set up the agents on my basic trust. Action II: internal marketing, small exposed skill Implementation process: shortly after the November holiday, agents store a significant reduction in passenger traffic has been opened for sever