A city issue and the pros and cons of market development documentary (a).docVIP

 PAGE \* MERGEFORMAT 6 A city issue and the pros and cons of market development documentary (a) A city is located in the southeastern province of Guangxi, and Guangdong border, economic development, population 400 million, the market city of 7 counties Fallout 3. A city can take half of South Guangxi, which has become the consciousness of many beer manufacturers. Since Yanjing Beer BEER Li River in 2002 after the acquisition, we will set up branch in Guangxi Yulin, A in Guangxi Yulin City plant will be 200 km effective range of the occupied territories, heavily guarded, and its importance is self-evident. March 2010, because of work, I was transferred to the South Area of #8203;#8203;Guangxi, is responsible for A City daily sales management. Swap patches already become routine, taking the number of successful experience in the market so I have some effect. However, this effect , but it is I suffered terribly. Reached A cities, I responsible for A City Sales Manager Huang according to the surface. Pleasantries over, we returned to the question is about A City market conditions and development strategy discussion. After a closer look after, we face the market there are many problems, the desire for rapid development of the market can not be achieved. the original before, A City boss had taken over by the dealer Wu, market share and sales in the company were among the first several. but later as the market now into the maintenance is not in place and the owner of the former manager of communication and Wu is not in place, the market development strategy produced some differences. So, Miss A boss finally gave up the mountain city of beer distribution agency. In addition, A is not the important position of City underestimated, market leader in Guangxi Li River City BEER set obstacles in the A, so many foreign brands can not enter. even able to enter, and also spent a great price, the final volume is not ideal, or to a hasty end. Understand these circumstances