A correct understanding of the nature of differences in marketing.docVIP

 PAGE \* MERGEFORMAT 10 A correct understanding of the nature of differences in marketing As market competition intensifies, companies are racking their brains for each according to his own judgments a variety of marketing methods, and some follow the crowd, some innovative, some push the concept, and some smashing advertisement Some selected channels, while others selected regions ... ... In short, everybody wants to catch the best opportunities. In this context, the difference in marketing the concept of gradually more accepted and recognized by entrepreneurs, but the difference in marketing on how to implement, whether the implementation, carried out under what circumstances, when implemented, etc., these are companies the key factors must be carefully considered, but more important is to truly recognize the difference in the nature of marketing. Enterprises do not have to implement different marketing There was a regional candy companies to the author for advice, they feel the past two years confectionery market has changed dramatically, frequently attacking foreign-funded enterprises, domestic enterprises are continuously emerging, growing pressure of market competition. In this context, they do not want to become the market’s laggards, but are unwilling to be out of the market, so they want to be able to find a development ideas, from the current popular mode of marketing to find a new anchor point, thus promoting the the rapid development of enterprises. As a business enterprise of traditional confectionery products, its product mix more general, hard candy, toffee and chocolate-based, are popular products system, which in Chinese enterprises, it is unremarkable candy. As a result, the enterprise CEOs ready to go a different marketing path - cut into the professional market ready for the wedding, and create a professional brand ready for the wedding, and the brand should also be standardized across the enterprise to adjust for this brand, creating br