A correct view of Fine Marketing.docVIP

 PAGE \* MERGEFORMAT 4 A correct view of Fine Marketing A correct view of Fine Marketing From EMKT. Marketing was a fine marketing experts often mention the term. So, what is the refinement of marketing it? Bluntly, that decomposition of the working process, the finer points of living to do! We can see that almost all work aspects and procedures can be infinite decomposition is a refinement of the market so thoroughly good way, but here there is a problem, that is, the finer points, the higher the cost! Doing business to make money, profits, but profit is a prerequisite, such as: sales increase, cost control, management and the strengthening of the planning, accurate and complete, in theory, fine marketing marketing steps would be more clear reduction in internal friction, efficient use of resources and increase the implementation of force, to enhance sales and increase profitability. But in fact I have seen some companies after the introduction of sophisticated marketing and did not achieve the desired effect to increase the income, but fell into the mire, like tying their hands and feet, as not open themselves off! I understand the Y-liquor prices is such a typical case. Y wine enterprises are in Henan of a regional brand in the local sales are decent, but a bid to raise sales and increase profits, saying it was a better control of terminals, then taken a sophisticated marketing, Y Enterprise first cut of the county, city class agent, to intensive, market segments, the direct supply by the company to the township-level dealers. Of course, undeniable that the beginning did have some effect, first, the second groups of providers into a number of providers, more profitable and more active, and she then enterprises have a better understanding of the market, and sales have also improved, sophisticated marketing have certain results. And business leaders are more determined and confident! But the Y, when summing up enterprises in the end of the year found a ser