A failed marriage manufacturers.docVIP

 PAGE \* MERGEFORMAT 13 A failed marriage manufacturers The process of building sales channels, distributors and manufacturers are actually game and trial process. Because belong to different interest groups, manufacturers and distributors are often due to the civil war consumes a lot of valuable energy. Then be able to search for a model, prompting a number of dealers and manufacturers have the same objectives and were back together, will be used all the strength to open up markets, and eventually realize the same interest, so that the brand image and market share is rapidly increasing, achieving a win-win then? YK companies in this area a try, although failed, but there are a lot worth learning place. The reality recorded below. 1, princes mode: sub-chiang and governance, highlighting the crisis in YK company’s main business is research and development, production, sales of medical equipment, in a large medical equipment has achieved great success. To find new profit growth point, in 2001 began the second half of YK introduced a series of home to the National Treatment Instrument. Investment instrument in a certain course of treatment, YK companies to adopt ‘decentralization and feudal princes’ policy, that is, companies do not make a big market for investment, specifically intended to do a good job to concentrate on the production, only to earn a very modest production of processing fees, while the profit margins all give the provincial distributors, put ads on their own by the provincial distributors. It should be said, this strategy the company’s early stage of development for the company at very low costs and risks of expanding channels across the country, establish the brand has played a positive role. However, more than a year after the operation, this ‘sub-chiang and rule’ mode is gradually showing its disadvantages: 1. Central-level media can not operate. As the company does not have room for maneuver, it is impossible for central-level media, caug