8 kinds of different brand positioning mode.docVIP

 PAGE \* MERGEFORMAT 11 8 kinds of different brand positioning mode Brand positioning is the key to branding is a first step, if you can not pinpoint its own brand positioning, it would make a lot of efforts to promote greatly reduced, or go off course. Brand positioning is to give the brand to find a location, mainly refers to the brand to consumers a feeling, a result of consumers feel, such as brand grade, characteristics, personality, target groups and so on. Next, the aspirations of the brand, brand advertising creativity, product color and packaging, market-oriented vivid display, promotional strategies and brand positioning should be consistent, so as to highlight the brand of tension. Brand positioning there are many ways where we listed eight kinds of different brand positioning mode. 1. Features-oriented. The brand positioning according to the characteristics of products and services to design, advertising creativity, aspirations and manifestations should focus on the brand positioning. Brand positioning should pay attention to differences, especially for mature markets. Example, is now on the market shampoo brand shampoo itself is a rational emotional added products, but more emotional, at present a wide range of products on the market, such as Rejoice, Head amp;amp; Shoulders, Pantene, Lux, celebrities, Olive, each kinds of products has its own brand positioning, the basic characteristics of both product-oriented. Product-oriented features of the brand positioning, pay attention to the relationship between product characteristics and brands, both make the brand positioning is associated with the product characteristics, but also to make the brand positioning with a difference. Such as shampoos on the market now there are many different products, product to market must select a characteristic or a breakthrough, but the others used the concept of you can not repeat, otherwise it is for other brands to get, because consumers have been That brand