A grafting Tasting.docVIP

 PAGE \* MERGEFORMAT 8 A grafting Tasting Tasting is the liquor business and consumers to communicate directly with a public relations approach, especially for high-end products in the promotion of the role of obvious importance attached by many wine companies, wine companies has become a routine marketing From EMKT. activities 1. Tasting success can not only effectively stimulate the expansion of regional markets, while the role of brand building is also very effective. However, in practice, many liquor companies due to lack of experience or organizational incompetence, combined with follow-up to track non-professional, often Tasting will be reduced to a ‘eat and drink will be’ or ‘cultural performances will be’. Spent a lot of resources, failure to achieve the desired marketing objectives. Tasting as part of opening up markets, personalized marketing, the most prominent manifestations of belonging to a session of low-cost, high-yield market. Meetings of the use of experiential marketing to achieve high-end liquor brand value of the transmission and shaping, which occupied the minds of consumers. Tasting is the ultimate goal of marketing. Wine Tasting enterprises through the way of the market segments of opinion leaders for a strong public relations activities to develop loyalty to a higher part of the group of consumers in the establishment of ‘reputation effects’, while Group buy teams and timely follow-up and conduct customer maintenance, to achieve a breakthrough on the target market. Tasting of course, is not thought so good to open, the result will be to imagine, to contribute quite a few thankless, sometimes After a thorough search to the rationale of the target customer focus together because it gives me nothing to say, there is no exchange of the theme of the and, sometimes, lost a lot of customers. It would have to be innovative in content and form, give the new participation of guests and customers have a common topic of communication. A detai