A good horse with a good saddle - channels and products to promote each other.docVIP

 PAGE \* MERGEFORMAT 6 A good horse with a good saddle - channels and products to promote each other Moderator: Awa ‘Yangcheng Evening News’ financial journalists Guests: Qiu Jinyun, president of Nu Skin Group China Group chairman Leung Kwok-kin Softto We all know that a good product must have a good sales network to spread, but at the same time, if you want to build a good sales network also need the right products as a carrier. Come today, tea parties, are two foreign and domestic well-known cosmetics company CEOs. As a just world famous brand of cosmetics in China, Nu Skin does not use foreign brands to enter China’s most commonly used agent system, but by the starting point of the store building to highlight their brand of high-end, while the shortest possible time in China’s cities to build their own shop channel; while Softto On the contrary, after years of construction, it has been in the construction of large and medium cities enact their own sales network, in order to make their channels to further sink, Softto thought of using such a small anti-mosquito products to achieve their purpose of building a rural channels. Good products require phase-contrast channel Awa: Many foreign cosmetics brands in China, often using agents in the form of distribution, multi-opening a number of counters at the store, why Nu Skin have to do to open shop? And why did not the form of franchising, are their high investment costs ah. Qiu Jinyun: We believe that only their own stores built to the quality of the product, brand promotion to full control. From the formal entry into China in January this year, since a few months time, Nu Skin has opened 108 stores, mainly in Guangdong and eastern China, including Guangdong, there are more than 30. We store all of their own investment and construction, and according to plan, by 2007, to build 500 stores across the country. We deliberately used the store to appear in the form of direct customer-facing. Which of course is a