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A house does not scan how flat the world-
PAGE \* MERGEFORMAT 19
A house does not scan how flat the world?
1, to globalization, the first at home when the boss
Right now the Chinese corporate groups, the highest sound Hande was probably the most ambitious should the number of ‘brand of globalization, enterprise internationalization’ of the rhetoric of. Ever since the world heard that there are 500 super brands, that sort of voice has never stopped, linger over the years. China’s accession to the World Trade Organization, a little strength, te more ‘vigorous’, puffed up with pride may impact on the world market, the door may be a globalization of international big business.
Indeed, such a courage and determination that we really should only be for their cheer, cheering for them. From the Kangxi Emperor Qianlong, China will have to strength, whether in the political, military, economic and other aspects of falling far behind others, and even Japan, the World War II was defeated, only spent a short time in four decades in the world economic arena ranked side, majestic, not to mention that ours is a history and culture, including Europe and the United States than he should be a long and a long history too, including country do?
However, the impact of strong brands in the world in respect of hire is definitely not a simple matter. First you need to have or to your own strength, just as athletes like the Olympic Games, you still do not remain in the country have an absolute advantage, you are eligible to participate in an international race do? In fact, we see at a glance Eye clues, General Ye Hao, Microsoft Ye Hao, IBM Ye Hao, Ye Hao Nokia, Samsung, but all these world-class too large enterprises that are not in this one area of their own country at least first sub - to achieve the top positions, after the temptation may participate in international enterprise competing groups were fighting too?
There is also an enterprise development strategy and core competitive advantage was to establish and mainta
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