A household electrical appliance enterprises marketing job functions listed in implementation plan landing.docVIP

 PAGE \* MERGEFORMAT 20 A household electrical appliance enterprises marketing job functions listed in implementation plan landing First, establish and improve customer data information management, the establishment of an exchange platform To the Center issued a document requesting the central region to complete the monthly number of customer data files within the classification matrix, the headquarters of various end-to-date customer information, CRM establish a dedicated website, you can put latest product information, promotional activities, information, training information, information on the terminal building standards, and so promptly publish on its website, the customer through the Forum to speak, may be consulted, but also can be fed back suggestions, observations, to facilitate the exchange of information on the vendor. Note: 1, type of clientele a column can be filled according to the customer situation: the main dealer, a regional distributor, large zero-stores, specialty stores, franchising area, Monopoly points. 2, with or without the image of a column can be filled according to store the actual situation: light box, door heads, counters, Bao-chu, indoor inkjet, etc.. 3, the number of prototypes to write a column to be separated: refrigerator units, ice counters, washing machines and set up. Second, to carry out the image of the terminal stores focus on compliance promotion plan Company under the center level, county level zero stores or large stores to conduct qualitative and quantitative importance of the image of compliance issued by the terminal program, you can batch step by step, you can also promote sub-regional in batches, qualitative Dizhi into the completion of the project can refer to the relevant the terminal part of the image of construction standards, quantitative centers can submit the customer profile data in the table stores the number of eligible key statistics. Implementation of the plan at the same time promoting a cl