A magic weapon for effective brand communication - contact point management.docVIP

 PAGE \* MERGEFORMAT 10 A magic weapon for effective brand communication - contact point management Providing advisory services for business process, companies often heard complaining about brand communication inefficiency and put in a lot of media advertising, the terminal also carried out an effective brand display, but the results of brand image, or a ‘chaotic’. Low efficiency both within the enterprise brand communications of people’s misunderstanding of the brand communication (including brand strategy and communication faults, brand managers thinking curing, the lack of detail management, etc.), but also spread the impact of environmental change. A, brand management will become a brand point of contact spread of the ‘love’ Roadside stalls selling watermelons hanging from big names and a letter to: Watermelon 7 wool / jin, optional 6 Wool / kg. A scene like this I am very puzzled, and asked Guanong why it is, who the older Guanong said to me: ‘Now things are too tough to buy a. ‘In fact, he expressed another meaning now consumers are increasingly demanding, indeed, this product in the current era of abundance, consumers are growing increasingly critical of the difficulty of maintaining customers is also growing. Complaints in this regard is not only Guanong, many business owners have also complained that, in contact with many entrepreneurs, and training space, no small entrepreneurs who heard a similar complaint. Difficult to maintain the customer at the same time, corporate law of evergreen has not changed, no doubt, for the good maintenance of customer loyalty is to corporate profits, the development of business minimum protection. I have heard a lot of entrepreneurs complain that our company put a lot of promotional costs, incentive measures, but still can not get customer loyalty, and even they got the benefits of, or away from us. As everyone knows, these companies attempt to benefit consumers in exchange for loyalty, but in all aspects of contact w