9 Yang strategy should return- a cup of milk trying to conquer the.docVIP

 PAGE \* MERGEFORMAT 10 9 Yang strategy should return: a cup of milk trying to conquer the Soymilk toxic milk powder incident set off the rapid growth in the industry, for a ‘cup of soy milk conquer’ the famous nine-yang, the adjustment of marketing strategy is a crucial moment. However, the nine-yang the latest marketing strategies ‘focus on Soymilk 15 years’, do not give it brings the best of strategic defense. Soymilk competition category upgrade! Each category will have its rise and decline prompted by outside forces, the rise of Soymilk this is the role of external forces. When the Soymilk in Suning’s daily sales of more than 1 million hours, indicating that soya-bean milk will become the main battlefield of the other small household electrical appliances. 9 Yang from 1994 come on the market has experienced the loneliness of the past 15 years period through the marketing period of the most difficult category to shape. By 2007, nine-Yang occupied 80% market share, achieved annual sales of 2 billion, firmly take hold of soya-bean milk industry’s number one brand position. Toxic milk powder incident, there are many newcomers eyeing it, take the opportunity to share a piece of cake. Offensive war, a positive plan, the U.S. launch of the third generation of Soymilk. America is the Soymilk latecomers, this year launched a strong ‘no net Soymilk’. Soymilk claims to be the third revolution. America also announced the investment of 300 million yuan to build the world’s largest soya-bean milk production base, within two years will achieve sales of 3.0 billion to win 35% market share. Low flanking greater and greater influence, DF-launch of ‘fruits, soybean milk machine’. DF-2007 into the soya-bean milk market, using low-cost strategy, eating into nine yang market, main ‘health, self-control, a comprehensive nutrition’ home-made beverage culture, its launch of a new generation of ‘fruit and soya-bean milk’, the main push ‘All drinks’ concept, emphasizing ‘Fruit