9 tips for medicine and health products marketing.docVIP

 PAGE \* MERGEFORMAT 22 9 tips for medicine and health products marketing First, the theory is the premise packaging The so-called theory of packaging, refers to a kind of advanced science and attractive principle or principles of interpretation of the product to give a theoretical position. Theory packaging is product planning, creative first element is the product differentiation and market value. First, it must be an academic, then is the social aspect. The theory of product packaging can not be equated with the product selling points. Selling a single, clear, and the theory of packing is systematic, comprehensive, in-depth, medicine and health care products selling point should be the correct packaging of his theory can not be separated from profound knowledge of this, the theory of packaging contains the product selling point, while the product’s selling points are no substitute for theory of packing. At the same time, the theory of product packaging is not simply repeat the existing principles and product features, but follow-up medical care in the world to learn the latest trends and developments, through the most advanced medical, health, science and life science theory graft, resulting in product characteristics in line with the new theoretical system, thus completing the full meaning of medicine and health products on the theory of packing, so that the resulting product to achieve a higher level or lead. This kind of professional, scientific, high skill requirement planning, not a style inspired by best selling point of substitution and complete. So how to effectively carry out the theory of medicine and health products packaging it? 1. Medicine and health products, a new theory of production, not only to consider the consumer’s psychological factors should also be considered political, economic, cultural and other various factors. 2. Theory must have a scientific nature, authenticity, advanced, rigor, pharmaceutical products, clinical data can