A price war does not rely on the price to play.docVIP

 PAGE \* MERGEFORMAT 5 A price war does not rely on the price to play The maximum price war metaphor is ‘double-edged sword’ and ‘butcher’s knife’, from out of the desire to lower prices dumping deterrent and lethal; the cutting edge of the business so he took the price up to say it is a ‘scavenger’ and ‘butcher’ From this is not difficult to see that provoked a price war, price of muddy water business trips, mostly head has some face, the statement is not small, the market status is not low Zhuer. In order to confirm the authenticity of this inference, the author in Sina’s search engine on the output of ‘price war’ words, and then dig a knock enter, the result actually has been prepared so that I was shocked : the Internet as much as 26 thousand of the information relating to a price war. Among them, play up a price war, the most bitterly with none other than the two major consumer electronics and IT industry information. And then a closer look, above, in addition to our most familiar with the price of butcher Changhong, Glanz and other enterprises, there are LG, Lenovo and many other prominent statement of large enterprises and brands. The results have been confirmed, but why is it so? After careful study, I eventually obtained: The original price war does not depend on the price in the fight! Microwave oven industry, where the absolute boss Glanz since 1993 to join the microwave oven for 9 years, there have been 6 years in a 40% drop in price war. It is precisely because of this, Glanz of the national market share of four consecutive years can be maintained at over 60% of its global market share over the past three years can be maintained at about 30% of the monopoly line. Glanz in the end on what basis was it? A price war to see through the appearance of the study because of its market soaring, it is his by virtue of 65 million units from 1996 to the present 15 million units of the super-scale production and marketing. It is obvious that the scale of cost