A regional manager of marketing programs.docVIP

 PAGE \* MERGEFORMAT 15 A regional manager of marketing programs Total D Hello: Between unconsciously, to N City has more than a half, now I have N products in the promotion of the city of ideas, from the following aspects to you do to illustrate: I. Background A, N Analysis City, the overall commercial activities N City, Jiangsu Province, is located in the southwest of the city’s total area of 6379 square kilometers, with a total population of approximately 5.23 million; of which the urban area of 881 square kilometers, a population of about 2.7 million is one of China’s famous historic city. The past 50 years, N City has built a complete range of modern industrial system and commercial system, their industries are petrochemicals, electronics, retail sales across the country have a pivotal position. After I study the market on the N and found that retailers were extremely developed, the local retail industry leader - SG Supermarket Co., Ltd. is leading the N City distinguishes itself with the economic development of local businesses, which in 2000 ranked at the National Retail hundred ranked No. 6. SG supermarkets in Jiangsu and Anhui, a total of 462 stores, most of its distribution in N city. Where SG-operated stores for the 160 (SG warehouse supermarket 4, SG supermarkets, 75 convenience stores, 81), N City commercial activities mainly by the warehouse supermarket, chain supermarkets, 24-hour convenience stores and department stores (central shopping malls, Xin Jie Kou Department Store, etc.) constitute. The author at the Carrefour, Metro, Vivienne Long, Trust-Mart, SG prosperous stores, SG, Zhongshan North Road store, SG Set-Qing Road, supermarkets, SG Coach stores have conducted a detailed survey and contacts and found that their operations have the following Yetai Features: (A) its business strategy as’ the profits earned by various suppliers, some items do not make a single or less to earn interest of consumers. ‘Through lower prices, sales of exc