A report in 2002 served.docVIP

 PAGE \* MERGEFORMAT 16 A report in 2002 served 1, collate data, analyze the market 1, finishing under the jurisdiction of Area market data, order content: customer information (financial strength, distribution capabilities, business matching conditions, distribution network, operating philosophy, brand loyalty, management system, assessment system, the credit situation, distribution, brand the number of annual sales, and assistance with marketing aspects), marketing and sales data (monthly sales data, task completion, the sale of competing products, focusing on channel sales), market characteristics (urban spending power, the modern channel situation, the traditional access situation, the scale of urban development, urban and other towns characteristics) market share (product weight, the proportion of competing products, the market volume forecast, SWOT analysis, items, structures, advantages of competing plant food items) 2, according to data analysis, to sort out. For clients identify key customers and secondary customers, potential customers, developing customers, grading is based on volume and strength to determine the different systems to help sales. The market determine the important markets, potential markets, the development of our market, in leading market, in refined to prefecture-level cities, county-level cities, to determine the different operating systems. For the team concept into learning and the rational division of labor to the needs of the market to determine the different training systems, develop their individual strengths into a team of aggregate strengths. 3, in order to determine the theoretical basis for the strategic layout. Second, strategic distribution channels 1, the modern channel and the operation of combining the traditional idea of access. Modern channel to strengthen the brand, the traditional sales channel penetration. 2, a number of operational level to improve and strengthen the management of the second groups, t