A successful industry breakthrough strategic alliances made enormous contributions!.docVIP

 PAGE \* MERGEFORMAT 14 A successful industry breakthrough strategic alliances made enormous contributions! Case As the glory of the brand enterprise-ST Xiaxin VCD, VCD industry, year after year due to constant infighting caused the price of the ‘metrorrhagia effect’ as well as relatively homogeneous industry structure, resulting in Xiaxin two consecutive fiscal years of losses! In 2000 a loss of 176.47 million yuan! 2001 loss of 78.24 million yuan! Exchange on April 22, 2002 to implement special handling of its stock. However, in 2002, three quarterly news came that astonishing piece of good news in the third quarter report shows: profit of 371.8 million yuan, net assets per share 1.15 yuan from the beginning of the year leapt to 2.20 yuan! 9 months before the company’s main business revenue reached 2.667 billion yuan, of which mobile phone service reached 2.209 billion yuan, accounting for 82.82% of total revenue. And therefore the company net profit reached 370 million yuan. Earnings per share up 1.05 yuan! People can not help asking: What caused such a huge Xiaxin earth-shaking that occurred at the big turnaround? It turned out that ST will remove them Amoi Amoisonic A8 hat hero is a cell phone! Background 1) One day in 2001, Amoi, president Li Xiaozhong came to Korea a mobile professional design company, after repeated comparisons bought a set of programs, which was later A8. 2) the other day, as the country’s largest group of mobile terminal sales in China Postel cross-shareholding mobile phone distributor - Beijing United Innovation Technology Development Co., Pine (which is also the main agents A8 cell phone), different from the general Mobile agents in late stage intervention practices, early planning stage in the product market intervention Amoisonic A8. 3) In addition, the company spared no expense to Xiaxin, invited a level 4A internationally renowned advertising agencies - Japan’s Dentsu plans to advertise for the A8 ... ... Case Reg