A drink is listed.docVIP

 PAGE \* MERGEFORMAT 4 A drink is listed June has been the beverage season, A production of A drink before they went public. Why this time? Why do this? ■ a good brand is not the core of the city of A in the H production Jieshu features a cool drink (called A drinks), with ‘hot-ching Care’ brand core demands of the point. Objectively speaking, this core concept is not well: transfer functions of the product characteristics (heat) and blend in (care), but it is stiff, there is no point to convey the interests of consumers; can effectively narrow the gap between consumers and products, distance, However, the functional demands of hard to sympathize with; core demands of the point of scalability is not enough, it is difficult to form the brand extension. However, A unique business opportunity to choose and operating skills to make the product offerings have gained a great success. ■ you go I will not last 6 months before they debut drinks are fast moving consumer goods, and its consumption, the majority of the young crowd. Pull their purchase is not easy, on the one hand to boost its profile, on the other to form a culture of fashion, which would require putting in a lot during the listed promotion. 4,5 month is listed on the peak of new drinks, many beverage brands by the end of April began to publicity, this period, advertising degree of interference on the input demand is higher. A enterprise strength is not a strong brand image and national well-known brands can not be compared to such a large sum of investment costs, which means high risk. In addition, A Drink ‘Care’ blend in so well is not fashionable. ‘Care’ brand proposition that the decision of this beverage major buyers and major users are separated, because the care is used to pass, rather than self-enjoyment and self-proclaimed. A firm chooses a segment of the market, avoiding the rough and tumble 4,5 advertising month, in June the market. 7,8,9 day is June’s college entrance examination day, affec